Zabir Saeed’s Books reveal that he is a good writer and researcher. His topics are diverse and his point of view is far-reaching and research oriented. He has written so much for those who want to remain well-informed. This book is advantageous both for students and professionals. The writer’s style is charming and beautiful.


Dr. Ghulam Mustafa Habibullah 
Former Vice Chancellor 
University of Education, Lahore 



Zabir Saeed has written on so much important topics. He has redressed many misconceptions related to the fields of journalism and public relations. These books will lead and guide the readers towards the right direction. The writer is a professional journalist and he has in-depth knowledge about the fundamentals of his field. We can say that he has added to the honour of his father, a great journalist and writer. 



Dr. Munawar Sultana Mirza
Former Vice Chancellor 
University of Education, Lahore 




At a very young age Zabir Saeed has written many books about journalism and public relations keeping in view the demands of the readers and according to the modern trends. These books are not stereotypical, dull and boring but you can feel that they are a fresh entry in the related field. Zabir Saeed presents up-to-date and comprehensive content studded with the references of great writers and teachers.
These books have a touch of novelty, freshness and new approach. He has written fluently and you will not feel any dullness and monotony in his writings. It goes without saying that he has done justice to his works and also fulfilled the demands of the market. 


Dr. Mughess-ud-Din Sheikh 
Former Dean/Director 
Institute of Communication Studies 
University of the Punjab, Lahore 
Dean, Mass Communication Department 
Superior University, Lahore 


Zabir Saeed has an extensive experience not only of professional journalism but also of teaching and his mind is lit with constant learning and his scholarship and creativity is reflected through his writings. He has an adequate knowledge of modern communication practices. He also knows very well how to convey complex meanings through simple and lucid language.
His leaning towards writing books is good generally for Urdu language and especially for the world of journalism. We can expect such type of creative books of him in the future. 


Dr. Shafique Jalandhri 
Former Chairman 
Mass Communication Department 
Punjab University Lahore 


There is no denying the fact that some fundamental technical changes are taking place in the filed of journalism. There was a dire need for such type of books which could reflect and cope with such changes. Fortunately Zabir Saeed’s books emerged on the scene and fulfilled these needs to a great extent. Being a scholar of history he provides in his books the true historical perspective of journalism. So we can say that he has merged history with journalism. 


Dr. A. R. Khalid 
Chairman 
Mass Communication Department, 
University of Faisalabad, 
Formar Media Advisor to Prime Minister 



It is very pleasing that such a book in which the writer has very skilfully and deftly handled with the historical evolution of journalism and also presented the modern trends and techniques has come to the scene. To one the most important part of this book is that in which the writer has presented the journalistic history of the Muslims of subcontinent. Being my student I am really proud of his capabilities of head and heart. 


Dr. Mujahid Ali Mansoori 
Chairman 
Mass Communication Department 
UMT, Lahore 




Young journalist Zabir Saeed has established himself as a writer of many books about theoretical as well as practical journalism. His books are not replete with professional terminology but are marked with profundity. These books are also remarkable for their fluency and simplicity of style. The book in view will not only helpful for students but also for professionals.
I hope that Zabir Saeed’s books would gain more popularity in the near future. 



Dr. Ahsen Akhtar Naz
Director
Institute of Communication Studies 
University of Punjab, Lahore 





The book concerned is an interesting one on a technical subject, the first thing towards which I was attracted was the title of the book which was new to me. The first chapter of this book entitled “Journalism: Start and Evolution” is very important in which the writer has analyzed the communication methods in Muslim history and also the journalistic techniques and correspondence skills of Mughals in the sub-continent. He has not only mentioned the renowned historical news-papers but also the great Muslim journalists like Sir Syed Ahmed Khan, Abual Kalam Azad, Muhammad Ali Johar, Zafar Ali Khan, Hameed Nizami, Mir Khalil-ur-Rehman and others. It is also note worthy that the writer has taken into account many controversial issues relating to literature, journalism and politics and highlighted the Pakistani point of view. In this context he has pinpointed those newspapers which opposed the Pakistan movement and favoured All India National Congress. In the end I have no hesitation in saying that Zabir Saeed’s mind may be called encyclopaediac due to extensive sweep of his subjects. 


Dr. Anwer Sadeed 
(Renowned Critic/Writer) 

Zabir Saeed has become an identity and a reference name in the fields of journalism and communication. He has given the new significance to the context of these fields, writhing a number of precious and wroth reading books. In his books there is a blend of journalism, mass communication, literature, history and cultural studies and his treatment to these subjects is scholarly. He has vast and all-encompassing vision of current affairs too. These books meet the requirements of students as well as of the professionals. 

Dr. Salim Akhtar 
(Renowned Critic and Writer) 




I have known Muhammad Zabir Saeed Badar for many years. He is a very sincere and capable young man, full of imagination and enterprise.
Zabir’s books show his genuine literary taste and his deep insight and sense of humour and last but not the least, his versatility. These books will provide many readers with a most appropriate treasure-house from which to borrow for their literary writings. 
I hope that these books will find wide circulation and lead Zabir to other similar books. 


Lahore, December 1996. Mian Manzar Bashir
(Great Politician and Grandson of 
first Muslim Chief Justice of 
British India Justice Mian 
Muhammad Shah Din Humayun,
Son of Mian Bashir Ahmad,
Editor Humayun